P. A. Short Distributing Co. - Roanoke, Virginia The premiere beverage distributor for Roanoke and surrounding counties. P. A. Short Distributing Co., 440 Industrial Drive, Hollins, VA | 540-992-5000
The premiere beverage distributor for Roanoke and surrounding counties.
Meet the P.A. Short Team
About P.A. Short Distributing Company

Phillip A. Short, Sr. - Owner/President


Phillip A. Short, Sr. - Owner / President
Phillip Short is an attorney who specialized in tax law with a local law firm before he joined Company Management in 1982. He became the CEO and part owner in 1985. He became sole owner of the Company in 1996 following the previous owner’s death.He has held every office in the Virginia Beer Wholesalers Association, including President in 1989-1990.

He has also held every office in the National Beer Wholesalers Association, and was Chairman in 2005-2006. He has been involved in or chaired numerous community organizations. He is an avid bicyclist-because he is a lousy golfer. He has been married to the Company Payroll Administrator for the last 36 years, has two children, and two grandsons. His youngest, Aden, is the Company On Premise Manager, but has higher ambitions. His daughter is married, living in Richmond, and is busy raising his grandchildren. He is slowly going senile, which helps him to cope better.

Aden Short - Craft Brand Manager


Aden Short, Craft Strategy Manager
n was born into the beer business. While watching his father run, then eventually buy the company, Aden became fascinated with the world of beer. After graduating from Hampden-Sydney College, and while working in Richmond, VA, Aden found a new path to passion in Craft Beer. He then sought further education and gained his Master’s degree in Business at the University of Glasgow in Scotland. Three years later, Aden returned to the states and to the family business for his constantly evolving career. Aden is a Cicerone Certified Beer Server, as well as a member of the Virginia Beer Wholesalers Association’s management committee.

As his responsibilities grow in the business, he looks ever forward to the days when he can send his Dad to the retirement home and assume the helm of P.A. Short Distributing! Aden currently lives in Salem with his wife Hannah, and two constantly sleeping cats

B.K. Short - Owner / Payroll Administrator

B.K. Short - Owner / Payroll Administrator

After growing up in Culpeper County, B.K. attended the college of William & Mary. She worked as a cocktail waitress in Williamsburg and that’s where she met her husband of many long, glorious years, Phillip, who was a bartender. They had a daughter, Gracie, in 1980, and a son, Aden, in 1981.

In 1997 B.K. came to work at PA Short doing payroll, which she still does today. While her office is small and hot, she does enjoy the work because it’s never the same two days in a row. B.K. is now a grandmother (call her Mimi, please) to 4 cats and a little boy.

George Ellis - General Manager

George Ellis - General Manager

George has been in the beverage business since 1977, starting when P.A. Short was known as Bova Distributing Co. He started in the warehouse and worked his way through many positions, including delivery and relief driver, driver salesman and on- and off-premise manager, up to his current position as General Manager. He has been married 37 years to his wife Katrina and has a daughter, Bridgette, and son, Buck.

Chuck Hedge - Sales Manager

Chuck Hedge - Sales Manager
Chuck Hedge joined P.A.Short in 1991. He worked his way up from Driver Salesman, to Area Manager to his current position as Sales Manager that he has held since 2010. He has been married for 20 years to his beautiful wife Angel; they are blessed with 2 wonderful children, 15-year-old son Cole and 11-year-old daughter Grace. When not working Chuck spends as much time as possible mountain biking and playing golf.

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Jennifer Novitsky - Sales Administrator

Jennifer Novitsky - Sales Administrator

Jennifer came to PA Short in 1995 after doing temp work for a year after college. She started out as the receptionist and is now the Sales Administrator, although the title doesn’t adequately describe all of her duties: Sales Execution Coordinator, Corporate Social Responsibility, Sign Shop Manager, and covering any other administrative duties that may be required by the sales department. She received her BA from Catawba College in 1994 and her MBA from Radford University in 2003 and continues to enjoy learning new things. She is a native of Franklin County and still resides there with her husband John and three furry children, cats Tabigail, Doofus and Chinko.

George 'Buck' A. Ellis, III

George 'Buck' A. Ellis, III - Craft Manager

Buck’s interest in the beer Industry has grown throughout his life due to his family’s extensive history with the beer industry. His father and grandfather combined have served over 70 years within the industry and he plans to add to that. Buck is a graduate of James Madison University School of Business, class of 2008. Prior to working for P.A. Short he worked as a bartender for 9 years at Corned Beef & Co. Most recently he was a Sales Representative at Cengage Learning, from 2008-2011. Outside of work he enjoys fishing, kayaking, riding four-wheelers, and drinking a Bud. He is extremely excited about his new position and looks forward to working with you in the future.

Vicky Reed - Office/Inventory Manager
Vicky Reed - Office / Non-AB Inventory Manager
Vicky began her career in the beer business in July of 1993, as a part-time office assistant for Bova Distributing. Throughout her time with Bova/P. A Short, she has worn many different hats, and is now the Office/Non-AB Inventory Manager. Vicky is married to Troy, has four grown sons, eleven grandchildren (so far), and loves trips to the beach, planning trips to the beach, and dreaming of moving to the beach.
Bob Birch - Chain Account Manager

Bob Birch - Senior Key Account Manager
Bob has been Chain Accounts Sales Manager with Short Distributing for 21 years. He attended Marshall University on an athletic scholarship, playing football and baseball. A 1978 BBA graduate, Bob's sales career began with E. J. Brach's Candy Company. Having worked at Short Distributing for 2 years, Bob was named 1992 Key Account Manager of the Year for the State of Virginia.

A native of Wheeling, West Virginia, Bob has now been a resident of Roanoke, Virginia for 29 years. Bob's hobbies include golf and following college and professional football, particularly Marshall and the Pittsburgh Steelers.

Mike Walton - Area Manager
Mike Walton - Key Account Manager, Grocery Stores
Mike has been with the company for 26 years, starting in the warehouse. He then moved to the on-premise department as a salesman, became a supervisor in the off-premise department, and is now an Area Manager whose main responsibility is working with chain grocery stores.
Darrin Fotusky, Area Manager
Darrin Fotusky - Key Account Manager, Convenience Stores
Darrin’s career with P.A. Short began in 1999 as a bulk driver. He has worked his way through the ranks as a Peddle Salesman and a Service Supervisor, up to his current position of Area Manager which he has held for two years now.

Darrin is currently married to wife Liz and has two children, Ashley and Samantha. His favorite hobbies include golf and camping, and anything else that keeps him busy outdoors.

Todd Butt, Team Leader

Todd Butt - Team Leader
Todd began his career with P.A. Short in 1994 as an off-premise peddle salesman starting in the Radford area, then moving to the Vinton area. After a few years, he was given the opportunity to be an off-premise presalesman that enabled him to gain experience and familiarity in several different areas of P.A. Short’s territory over the next several years. In 2010 he stepped up to a Service Manager position and now in 2012 he has risen to the position of Team Leader.
Noteworthy achievements of Todd’s at P.A. Short are being the recipient of the Salesman of the Year award in 2000 and again in 2005.

Bo Mitchem - Warehouse and Inventory Manager
Bo Mitchem - Warehouse / Inventory Manager
Bo joined PA Short in the fall of 2013 as a delivery driver and worked his way up to his current position as the Warehouse/Inventory Manager.

Bo is a Salem, VA native and has been married to his high school sweetheart for 22 years. They have 3 wonderful children, Thomas is 18, Samantha is 11, and Eliza is 4. His hobbies are mostly his children, but he plays adult league softball and golf. He has coached high school football and basketball and currently coaches his daughter Samantha’s AAU basketball and softball teams.

Jimmy Schilling - Fleet Manager
Troy Nance - Fleet Manager
Troy came to P.A. Short in 2010 as a delivery driver, working his way through several routes and becoming a Route Leader in 2013. In 2014, Troy became the Fleet Manager.

Troy and his wife Debbie reside in Bedford County and have 5 children and 1 grandchild. When not working, Troy enjoys playing golf, hunting, making BBQ and spending time with his family.

Gayle Kooger - Controller
Gayle Kooger - Controller
Gayle has been with P A Short Distributing since August 2008 when she relocated to Salem from Richmond, Virginia. She brought with her 30 years of accounting experience in the automotive field and has enjoyed the change to the beer industry. Away from work, she enjoys spending time hiking the many mountain trails in our area along with her two papillon dogs.

Wanda Waddey - Accounting Assistant
Wanda Waddey - Accounting Assistant
Wanda is a native of Richmond and moved to Roanoke County in 1998 after her husband’s job relocation. She started working for PA Short in August of 2007 after working in law firms for over 20 years. Her primary duties are accounts payable/receivables and the daily deposits. She has been married to Arthur for 21 years and has two children, daughter Porsha and son Ezra.

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